This blog post has been updated as of May 4th, 2021

Several years ago I was at a customer site and there were two executives who were struggling to figure out if a field they recently purchased was producing as much as they were expecting.

They had over fifty reports in their system, but they didn't know where to look. It didn't help that they had multiple systems and each one had slightly different numbers. Everything this company did was electronic-based and they collected so much data that obviously they had this information somewhere. The big question, though, was where do you look?

 

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