When you were a child you were probably encouraged to share things like your toys, games, or your birthday cake - but imagine if you weren't taught to share at all; you would just eat the entire birthday cake yourself - Yikes!

That same child version of you was also hopefully taught what 'not' to share - important things like your parents bank account pin, or your mom's email password.

When you think about how your operational data should (or should not) be shared with other applications to make your overall tech stack work to it's fullest potential for your company; and just how easy it is (or isn't) to share the right data to the correct applications you quickly realize how important data sharing is and the potential impact it can have on your business outcomes.

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