We've all heard someone, at some point tell us 'it's easier to keep a current customer happy than it is to find a new customer.' There is giant truth to this statement. You certainly want your customers to be with you for years and years - you've built relationships with them, know their kids names, gone above and beyond to get their challenges solved, have had many laughs with them, and helped them in every possible way you are able. But, then one day; Johnny Slick walks through the door with a new start-up company that is offering a much lower price, tons of empty and unproven promises, and loads of fluffy-meaningless words of what the new Johnny Slick product offers that yours may not; and just as fast as a movie theater clearing out when someone screams 'fire' -  your long-standing customer is gone.

Customer loyalty is everything to your ultimate OEM business sustainability and success. Their loyalty can literally make or break your entire business. But how to attract and retain your end customers isn't always as easy, or something you feel like you have control over because in the market today competition is tough, options are plenty, and people simply expect more from your business than ever before.

Well that was fast!

2023 certainly flew by and while we've all been busy helping our customers and end users become more productive, profitable and sustainable our IIoT platform developers have been making important updates to make it run better, faster and easier to use all while making the Zedi platform even more secure with a total of 26 updates in 2023.

And if that wasn't enough we're proud that we now have over 3.1 million sensor points worldwide, 140 million daily readings and over 11,000 downloads of Zedi Go, the mobile app so all of our end Users can securely keep going and enter, monitor and manage their production from anywhere at anytime.

Another year of impactful cloud-native IIoT platform updates - Here are our favorites we wanted to share with you.

Is your company realizing but hesitating on the need to add automation for remote monitoring and diagnostics, whether onshore or off?

Here are some words of wisdom.

In the words of the Borg, of Star Trek: The Next Generation, it may seem that “Resistance is futile.” Change is always a challenge, but moving from paper reports and long wellsite trips worthy of Voyager is a change that will pay off really quickly. In truth, the more assets you have, and the more distant they are, the faster a cloud-native SCADA system will pay off.

You and your dedicated staff have all worked very hard to get your production levels to exactly where you want them to be - not an easy task, and certainly not an easy one to keep rolling without loads of serious challenges. Sure, every company has obstacles and set-backs here and there; but when it comes to production - one tiny hiccup can result in several factors of safety, profitability and even your organizations long-standing sustainability.

It's no secret that production downtime can be significant and negatively impact your operations very quickly.

These challenges happen with the blink of an eye - and cause long-standing times of downtime, lost profits and serious safety impacts. Here are five keys to prevent production downtime to help you remain up and running while keeping your people safer, profit margins up and maintaining your operations for a life-time of strong returns for generations.

While most oil and gas production is somewhat remote from the office, offshore sites are much more distant. Instead of driving a hundred miles or so in a company truck, your management and production staff are helicoptering across gulfs, seas and oceans to stay at least a couple of days before flying back—at great expense, and safety risk.

There are indeed times when that has to happen. But those times can stay few and far between with reliable, fast, cloud-native production data provided by Emerson in the Zedi IIoT platform that's complete with SaaS and a mobile app.

Trust can be a giant deal-breaker for any relationship. It doesn't matter if it's who should watch your dog when you go on vacation, who you should marry, who babysits your kids, or who you should trust your company data with; it matters big time to you because it impacts you as a person. Broken trust can quickly turn the relationship into something completely unrecognizable in a heartbeat.

A giant part of building trust with anyone is 'seeing' who they really are after you've known them a long time. A very wise person once told me "When someone shows you who they are, believe them."

We totally understand that addressing who you should entrust your data, SaaS and SCADA system to can be a very difficult decision, and one that should not be taken lightly.

You've probably encountered the pain of trying to set up something that you thought was going to be easy and only take a few minutes. It stated it was 'easy' to set up, and of course you're pretty bright so how hard could it really be? And then you open the box... You see more wires, parts, and pieces stuffed in there than SpaceX probably uses to build rockets.

Your heart sinks a bit, your blood pressure instantly rises and you can feel your eyes trying to make sense of the clutter and not knowing what to focus on. Your brain tells you to quickly close that box, and RUN screaming from the room!