If you like to grow plants, you know that there are three main things they require for growth: water, sunshine and good soil. If you supply all these, your plants will grow healthy and strong, putting out new leaves and colorful blossoms in their season.

It’s very satisfying to watch strong growth in something you’ve nurtured.

I feel exactly that way about our Zedi IIoT platform growth. We’ve expanded organically by identifying and supplying the top three things our customers need for better production. Much like water, sunshine and good soil without any one of these the chances of growth drops quickly.

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“Dear Producer,” the email should read. “I want to tell you about a problem I have on well number 10. It’s—well, it’s just not producing like it should. I think there may be a liquid loading problem. In truth, this has been building up for a while, and I was afraid something like this would happen. What should we do?”

I don’t know if you ever read advice columns, where people write in and ask for help with relationship issues. Sometimes it’s interesting to see what the columnist has to offer as a solution.

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