Things used to be so much simpler. Every home had one phone line. Every store took cash or checks, and almost every well had a rod pump over its whole life span. Then again, everything used to be way more work to 'do' anything at all; pump oil, or just grocery shop.

Complexity though, can be really great for your bottom line, and doesn't have to feel complex.

With cell phones, we can call for help from just about anywhere. Debit cards are way faster than check writing. And using a series of unconventional lifting methods on unconventional wells is unlocking much stronger potential for oil and gas production—and profitability that we could only dream of a few short years ago.

From 1859, when Colonel Edwin Drake successfully drilled America’s first oil well in Pennsylvania and over the next several decades, the oil and gas business was primarily driven by manual labor. 

This meant high vehicle mileage, and lost production time because pumpers and engineers were constantly needed on location, which resulted in operational inefficiencies and many safety issues. Until the introduction of automation technology into the oil and gas industry.

As automation technology has progressed, from cable tools to rotary drills; from car phones to palm-sized smart phones; from desktop computers for accounting to ubiquitous sensors sending big data through the cloud to smart devices; oilfield efficiency has continued to cut costs, save time, boost production and improve safety.

If you like to grow plants, you know that there are three main things they require for growth: water, sunshine and good soil. If you supply all these, your plants will grow healthy and strong, putting out new leaves and colorful blossoms in their season.

I feel exactly that way about our DeltaV SaaS SCADA growth. We’ve expanded organically by identifying and supplying the top three things our customers need for better production. Much like water, sunshine and good soil without any one of these the chances of growth drops quickly.