Many people enjoy knowing every little detail about something, even if it doesn't really correlate directly to them. All the power to them! Personally, I like people to get right to the point; tell me what I need to know - Don't dance around what you're trying to say, or give me so much info it makes my head spin.

Please, please, please just be clear and concise.

I'm pretty sure companies and their staff also want their data straightforward and easy to understand. Not such a large amount of data that drowns them with every tiny detail that isn't relevant, or actionable. Sometimes too much data can become pretty much useless because it would take you hours to filter through it all to find the data you actually do need.

When someone mentions something like 'cloud-native IIoT' do your teeth start to clench in stress and you immediately begin to search for your antacids to ward off the quickly approaching heartburn that comes with the topic? I hear you, understand your anxiety and totally feel your pain because I've been there many times before.

That's until I started thinking of IIoT (Industrial Internet of Things) differently; what it really 'means' to us, the humans of the world. How it can actually help makes our lives better in several ways; like increasing the safety of many very dangerous situations, how it can even prevent terrible problems before they even happen and how it can make companies be more profitable so more people keep their jobs and prices don't over-inflate for the end buyers.

I think it's safe to safe that many of us have experienced different times in our lives that we knew we didn't have all the information; times when we simply knew there was more to the story, or something missing that we should know in order to make an informed decision. Some people call it intuition, others say it's a 'hunch' - call it whatever you like, but either way having that feeling is certainly frustrating at best; potentially even life-threatening at worst.

When it comes to your operations, I hope you don't get that feeling very often - But if you do then we can help.

The cost of distractions in life is high. What can often seem like a minor distraction can have a giant impact on life; a distracted drive to work could cause a crash, distracted while reading email could cause you to miss an important request from the boss, or being distracted while spending time with family could result in a loved one that doesn’t feel heard anymore, or think you care.

When it comes to your operations distractions can cause just as much havoc and loss. Distractions cause the risk of safety of people; and the environments around you, and the health of the bottom line. Those distractions could be losing your organization hundreds of thousands of dollars. Without your eye on the prize you could be risking the sustainability of your organization; here today - gone tomorrow happens all too often these days.

Many pumpers are still collecting their data in a tally book, a reading sheet, or wrestling with a laptop in their truck on a remote—and hot (or freezing cold)—well site. Often times those pages get lost, aren't readable, and even have transposed numbers. Ahh yes, and the coffee stains, or illegible handwriting. Then chalk up the time it takes to decipher those numbers and input into your computer system.

Now all that data can be easily entered and stored on a device your pumpers already have, and cling to like it was their oxygen supply—their smart phone.

If you like to grow plants, you know that there are three main things they require for growth: water, sunshine and good soil. If you supply all these, your plants will grow healthy and strong, putting out new leaves and colorful blossoms in their season.

I feel exactly that way about our Zedi IIoT platform growth. We’ve expanded organically by identifying and supplying the top three things our customers need for better production. Much like water, sunshine and good soil without any one of these the chances of growth drops quickly.

“Dear Producer,” the email should read. “I want to tell you about a problem I have on well number 10. It’s—well, it’s just not producing like it should. I think there may be a liquid loading problem. In truth, this has been building up for a while, and I was afraid something like this would happen. What should we do?”

I don’t know if you ever read advice columns, where people write in and ask for help with relationship issues. Sometimes it’s interesting to see what the columnist has to offer as a solution.

It’s pretty amazing to watch the pace of mergers and acquisitions these days. Oil and gas producers are working hard to maximize investments in an economy that’s better than it was, but still not where everyone would like it to be.